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How Pepper Money drives performance gains with brand investment

As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head...

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Sydney Fish Market borrowed something old and something new for its new brand...

Fresh from securing a $750 million investment from the New South Wales Government into redeveloping the Sydney Fish Market, a renewed identity to depict the changing nature of the iconic brand was a must.

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Why the time was right for Cochlear’s brand transformation

Now an instantly recognisable name, Cochlear has led the field for implantable hearing devices thanks to professor Graeme Clark’s invention of the multi-channel Cochlear implant.

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Why Kia turned to TikTok to drive authentic brand engagement

To promote its new car release, Kia Motors turned to TikTok with the novel concept of tapping several of the platform’s popular creators to share livestreams of their road trips.

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Why Carma has digital and customer in its DNA

Online dealership, Carma, is working to craft an alternative to buying used cars, placing the customer experience above all else while providing convenience and transparency throughout the process.

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Why Flicks built its first TV campaign around moviegoers spoilt for choice

Starting life as purely a cinema offering, Flicks quickly realised the need, and opportunity, to add streaming as the pandemic hit and cinemas went into hibernation. Now the streaming and cinema...

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